Who we are


That’s what I believe and the foundation of my company. Principle AG focuses primarily on Venture Capital. I invest early; open-minded but cautiously.
I partner with founders and entrepreneurs that have business ideas which tick 3 boxes: innovation, scalability and returns based on social and environmental sustainability. I invest to make you grow with a ‘clean approach’ to making money. Be it in the food, healthcare or technology sector.

Apart from my cash, I like to help you in any way possible: operationally as well as with my network of experts. I’m happy to actively contribute to the success of your business. Generally, I take a meaningful position on a board or a non-executive directorship or as an advisor to lend support and guidance. BUT I stay in the background. It’s you who runs your business! Young, and first-time founders are welcome, too. I expect you to be an ethical visionary, expert in your sector and demonstrate the ability to attract a likeminded team. If you can demonstrate your business idea fills a market gap, a strategy on how to capture and profit from it, then we have a starting point.


Venture Capital

We invest in brilliant people with brilliant ideas! Our mission is to help to shape the future by supporting brilliant entrepreneurs and their innovative minds. We invest in the people that stand for the company and their products. As a team we create long-term strategic partnerships and provide much more than financial support. Our experience and business acumen bring the necessary resources for growth and expansion. We aim to build a winning and profitable business from day one. Through constructive feedback, access to our network and guided support for execution we take young ventures to the next level of success.

Performance with integrity! Our values are based on ‘the good in people’. We strive for mutuality and ‘win-win’ solutions, open-mindedness, performance, teamwork, ethical corporate governance and compliance with the rules to guide our professional and personal behavior.




We’re not here to BE…but to BECOME’

Every life journey has moments of joy, pain, frustrations and confusion…years of hard work and seconds of true satisfactions.

With every story lived and shared on Mentorit.TV, I aim to reveal which decisive moments, people and choices brought my special guests to the place where they are right now. With every story shared, I aim to show how we can evolve and become the best version of ourselves.

Potential and passion are only part of the ‘SUCCESS FORMULA’. We also need the ‘HOW’… how best to turn our visions into ultimate performance?

Every story gives insight into my guests’ unique mindset, values and believes, that lead them to the choices they made. Who helped them, guided them, protected them? Who was their ‘gamechanger’?

Open, authentic and with candor my guests show that it may take more than courage and strength to voice an opinion, unconventional and inconvenient to the zeitgeist or establishment.

My guests are happy to share their lessons learned and wisdom gained, becoming our fountain of inspiration, guidance and mentorship.

Every story shared can empower you to turn your dream into concrete actions and ultimately into your personal success story.



My first non-fiction book ‘Riccha Germania, Poveri Tedeschi’ was published by EGEA (Italy) in 2014. I host ‘’ on YouTube.



As a mentor at CV Labs’ blockchain incubator I help startups on their journey to grow
their business. The incubation program is an intense learning experience that spans for
three months. A unique incubator experience in the heart of the Crypto Valley,
Switzerland is set to help startups increase their knowledge in strategy, business
operations and the blockchain technology.


Part of the Vroom Summit Selection Process 2019: As a member of the panel jury, I help to choose the best Swiss scale-ups to be invited to the grand finals in Monaco. The companies will do a presentation in front of the select panel made up of local investors, business angels, tech execs and advisors.



I’ve partnered with the Deutsche - Medienschule (School for Media & Moderation) in Köln, Germany. We give regular workshops hosting and media training. I’m an event speaker, but also host and moderate business summits and events.


Giving Back

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A mysterious villa in Switzerland is transformed into a gastronomic temple that welcomes and warns its guests. Be inspired by the dishes of real Michelin-starred chefs and travel with the characters on their journeys of discovery.  Support Cindia Luest, an author and entrepreneur, and  discover more at the link below.

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Bo was born in former Tschechoslovakia in 1962. After school he started studying engineering but half-way decided to escape the then communist country in 1984, to join his biological father in Germany. He walked for three days through country side and woods, aiming for the Italian city of Trieste. His father picked him up from there and his new life started.



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